Services / Website Marketing and PPC Advertising
Effective Website Marketing
Stand out from the crowd and get your site noticed
Having a website designed is only half the job completed. The next step is attracting visitors to your site.
We design all of our websites with good Search Engine Optimisation practices implemented from the start which in time will bring excellent organic (natural) search engine results.
We also submit your site to all the major search engines and directories manually as using automated computer programs can breach search engines terms & conditions and lead to sites being blacklisted.
What’s Faster Than SEO?
Search engines like Google take a long time to index your site and it can take months before natural search engine rankings bring you regular traffic. We have several solutions which can be used to increase traffic to your website and get you the right kind of visitors from the start. We can then create a long-term online marketing campaign that integrates into your off line marketing strategy.
Some of these solutions include:
Pay-Per-Click (PPC) campaigns
Pay Per Click (PPC) campaigns provide instant results and a clearly measurable return on investment. They involve bidding for high positions in search engines based on specific key word searches. PPC is so effective because your advert is only displayed to users who are already interested in your type of product/service and you only pay when a user actually visits your site. You also have complete control over your maximum bid and your total budget.
We are experienced with all the major Pay Per Click programs such as Google AdWords, Microsoft adCenter and Yahoo Adds. We can manage your PPC campaigns, constantly tweaking and improving keywords and ads to ensure you pay the minimum amount for maximum exposure.
Banner Advertising
Banner advertising has had a bad name in the past but it can be an effective tool as long as it is managed properly. At Jigsaw we do not believe in mass banner advertising as it can be a poor return on investment and could be seen as ’spam’ and damage your brand. Instead, we carefully research appropriate sites on which to advertise to attract a specific target audience.
Email Marketing
Email marketing can be a highly effective form of advertising if designed and managed correctly. We can design and distribute emails to your current clients, purchase new lists and monitor all responses.
Offline integration
We can offer advice on ways to give your site higher exposure via your offline marketing. Including placement of your site address (such as on your premises & stationary) and inclusion in things like voicemail systems.