Services / Search Engine Optimisation
Love Your Search Engine
Search engines are the very best marketing tool around. They are:
- Completely free of charge!
- The first place that the vast majority of users will look for your site.
- Trusted by users more than any kind of paid advertising.
- Capable of targeting very specific groups.
But there are over 25 billion websites competing for around 3 billion users so how your content is presented to the search engines is crucial to how well your website is found.
What is SEO?
Search Engine Optimisation (SEO) is the practice of creating a website so that it can be properly read and indexed by search engines.
Search Engines like Google and Yahoo! send computer programs known as "spiders" or "robots" to scan your website.
Good Search Engine Optimisation is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site and how highly it will rank.
SEO should not be an expensive extra
The best place to implement SEO is right from the start. That’s why we plan and build websites around good Search Engine Optimisation techniques which include making the website code as search engine friendly as possible using XHTML, CSS and Web Standards (ignore that bit if you’re not a techie!) with our knowledge & experience of the best ways to include key words in your content.
With our search engine optimisation techniques we ensure that your site is found via search engines naturally by not only a high number of visitors but more importantly the right kind of visitors. Unlike many web design agencies, we consider SEO to be a part of good web design and it comes as standard with all our websites and not an expensive extra.
Ongoing Optimisation
Although we implement Search Engine Optimisation from the start, search engines such as Google & Yahoo! are very slow to index and process sites, even when your site is listed it takes time for the search engines to decide how relevant your content is and your ranking to improve.
Generally it takes between 3 and 6 months to see the effects of SEO and even then it is an ongoing battle to stay at the top. It is a long process but we have proven systems in place to monitor and manage results making minor changes where necessary.
There are several faster website marketing solutions available whilst you wait for the SEO to become profitable, including pay per click advertising campaigns which bring almost instant results.