The Ultimate SEO Technique: Content Is King.
Posted March 9th, 2008
We are often asked ‘What is THE most important aspect of good search engine optimisation (SEO)?’
Is is the title tag? The meta description? The keywords? In the past these were the most important, it was easier to trick search engines with cleverly worded meta information. These days there is one simple factor that is far more important than anything else. Content.
Content is King
Writing great copy for your website is the number one way to achieve good rankings. Search engines love regularly updated content. Well written content is important because
- It engages your users
- It encourages other sites to link to you
- It increases search engine rankings and traffic
Engage your users
Search engine optimisation companies are often accused of being obsessed with keyword stuffing. Yes keywords are important but good SEO is all about balancing keywords with well written, entertaining and informative content to entice the reader. We will be covering ‘Writing engaging copy for your website’ in a future post.
Encourage other sites to link to you
Incoming links are one of the most important factors in search engine rankings (See How Does Google Rank My Site?). More specifically, quality links to your website are one of the most important factors in achieving high rankings.
Good quality content will attract many quality related links. With web 2.0 and social bookmarking sites like Digg, Reddit, StumbleUpon and De.licio.us your own readers can submit your pages to these sites which provides links back to your site.
This is very effective for sites with blogs, articles and press releases. This fresh content contributes to the optimisation of your site and also exposes your site to millions or readers.
Increase Search Engine Rankings and Traffic
Quality content is critical to achieving top rankings and it will increase search engine traffic. The more content you write the more phrases you offer up for people to search on. You can have the best META tags on the internet but if your copy doesn’t match up your rankings will suffer. Regularly updated content also encourages search engine spiders to revisit your site often.
Writing Effective Copy
Now that we know how important content is we will be looking at how to write good quality content to engage your users and increase search engine rankings in an upcoming blog post. As ever, if you have any questions please do email us and we will be happy to answer.
Web designer
14.03.08
I think a Web designer should be hired together with an SEO. Many website owners are under the illusion that if they build a web site and launch it on the Internet, it would naturally start to show up in the search engines and that without much work the site will start to get visitors, forget it that’s not gonna happen. In this aspect an SEO can be helpful and can save our business getting ruined.
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