Posted July 15th, 2008 | No Comments
Blogs are proving to be an amazingly powerful tool for almost all businesses, large and small.
Blogs benefit businesses in a variety of ways including search engine optimisation and branding. Perhaps the most important things a blog brings is a change to build a unique relationship with your customers, allowing them to interact with your business and products/services.
Here are some of the benefits blogging can… [ Continue reading this post... ]
Tags: blog, Design, integration | Posted in Blogs, Marketing, SEO |
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Posted May 1st, 2008 | No Comments
Google AdWords is Googles Pay Per Click advertising service. Yahoo and Microsoft also have PPC services and most of this post applies equally to all 3 companies.
What is PPC?
Pay Per Click (PPC) campaigns provide instant results and a clearly measurable return on investment. They involve bidding for high positions in search engines based on specific key word searches. PPC is so effective because your advert is only displayed to users… [ Continue reading this post... ]
Posted in Marketing, PPC, SEO |
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Posted March 30th, 2008 | No Comments
As we described in a previous post content is king these days when it comes to search engine optimisation. Search engines love regularly updated fresh content, this post explains how to make your users love it too.
Many people don’t realise that writing copy for the web is totally different to writing for other mediums such as print. Internet studies have shown that you only have 3 - 5… [ Continue reading this post... ]
Posted in Marketing, SEO, Sales, Usability |
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Posted March 9th, 2008 | 1 Comment
We are often asked ‘What is THE most important aspect of good search engine optimisation (SEO)?’
Is is the title tag? The meta description? The keywords? In the past these were the most important, it was easier to trick search engines with cleverly worded meta information. These days there is one simple factor that is far more important than anything else. Content.
Content is King
Writing great copy for your website is the… [ Continue reading this post... ]
Posted in Marketing, SEO |
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Posted February 24th, 2008 | No Comments
Following the success of the last post How Much Does A Website Cost? This post will answer another frequently asked question. This time it’s How Does Google Rank My Site?
As with the previous post, there is no straight and easy answer to this question as nobody outside of Google HQ knows for sure. We do have some guidelines to help us understand though.
Google… [ Continue reading this post... ]
Posted in Basics, Marketing, SEO |
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